The CSC Industry Recognition and Excellence Research Awards are presented to ski areas from each province or region of Canada. Award recipients are determined through the CSC National Demographic Survey, which includes customer service and satisfaction questions. "Big White Ski Resort has consistently demonstrated a high level of customer satisfaction and loyalty and is proud to receive the CSC Industry Recognition Award for the British Columbia Region," said Mr. Blair Ireland, Director of Guest Services for Big White Ski Resort Ltd.

"Big White Ski Resort is honored to be an award winner and will strive to continue these high levels of service excellence and commitment to increasing participation and growth in the ski and snowboard industry," commented Mr. Michael J. Ballingall, Senior Vice-President for Big White and Silver Star Resorts. "Blair and his team consistently strive to make our guests feel special and at home. Some travel half-way around the world to experience their world-class hospitality," continued Ballingall. "There will be a few corks popping tonight."

Michael J. Ballingall will accept the award on behalf of the Big White team at a special event dinner hosted by Canadian Ski Council President, Mr. Colin Chedore, on Wednesday, July 12th, 2006 at Blue Mountain, Ontario.

Big White Ski Resort Ltd. would like to acknowledge other industry regional recipients including Rabbit Hill Ski and Snowboard Centre, Alberta, Blue Mountain Resort, Ontario, Station Touristique Stoneham, Quebec, Poley Mountain Resort, New Brunswick.

For more information, contact: Michael J. Ballingall, Senior Vice President of Marketing & Sales , Big White and Silver Star Resorts, (250) 765-3101, mballingall@bigwhite.com.